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Digital Marketing Specialist

Riversands Outlet Park, Century Boulevard, Riversands, Johannesburg, South Africa

Job Type




About the Role

Department: Sales & Marketing
Reports To: Head of Marketing
Location: Midrand
We are seeking a skilled Digital Marketing Specialist to join our team. The ideal candidate will be passionate about digital marketing and have a proven track record of driving results through various digital channels. As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing digital marketing campaigns to promote our products/services and enhance our online presence.

1. Digital Marketing Strategy:
• Develop and execute comprehensive digital marketing strategies aligned with overall business objectives.
• Utilize IT solutions to enhance the efficiency and effectiveness of marketing campaigns.
2. Online Presence Management:
• Oversee and optimize the company's online presence, including website content, SEO strategies, and user experience.
• Implement web analytics tools to monitor and analyze website performance.
3. Data Analytics and Insights:
• Utilize data analytics tools to gather insights into customer behavior, preferences, and market trends.
• Translate data insights into actionable recommendations to improve marketing strategies.
4. Marketing Technology Integration:
• Evaluate, implement, and manage marketing technology solutions, including CRM systems, marketing automation tools, and analytics platforms.
• Ensure seamless integration and functionality across various marketing platforms.
5. Digital Advertising:
• Plan and execute digital advertising campaigns across platforms such as Google Ads, social media, and display networks.
• Monitor and optimize ad performance based on key metrics.
6. Social Media Management:
• Develop and implement social media strategies to enhance brand visibility and engagement.
• Utilize social media management tools for scheduling, monitoring, and analyzing social media activities.
7. Email Marketing:
• Manage email marketing campaigns, including template design, list segmentation, and performance analysis.
• Implement marketing automation to enhance email campaign efficiency.
8. Content Marketing:
• Collaborate with content creators to develop engaging and relevant digital content for various channels.
• Ensure content aligns with SEO best practices and resonates with target audiences.
9. Mobile Marketing:
• Optimize marketing strategies for mobile devices, including mobile-friendly content and app-based campaigns.
• Stay informed about mobile marketing trends and technologies.
10. E-commerce Support:
• Collaborate with e-commerce teams to optimize online shopping experiences and implement digital marketing strategies to drive sales.
11. Performance Monitoring:
• Define and monitor key performance indicators (KPIs) for digital marketing campaigns.
• Provide regular reports on campaign performance and make data-driven recommendations for improvement.


  1. Bachelor’s degree in marketing or information technology, or a related field.

  2. Proven experience in digital marketing, with a strong understanding of marketing technology.

  3. Familiarity with CRM systems, marketing automation tools, and analytics platforms.

  4. Proficiency in digital advertising platforms (Google Ads, Facebook Ads, etc.).

  5. Strong analytical and problem-solving skills.

  6. Excellent communication and collaboration skills.

  7. Up-to-date knowledge of digital marketing trends and best practices.

  8. Experience with web development and basic HTML/CSS is a plus.

  9. Relevant certifications in digital marketing and IT are advantageous.

Apply Now
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